Practical guidance for optical stores, retailers and distributors: choosing suppliers, building a shade range that sells, and selling colored lenses responsibly.
Approvals, supply reliability, shade range and partner support — the questions to ask before you sign with a colored lens brand.
Read article →How to choose which colors to stock, how deep to go, and how to balance natural shades, bold looks and prescription options.
Read article →Registration, storage, traceability and customer advice — the basics every store should get right when selling colored lenses.
Read article →Join retailers and distributors across the region who stock Diamond Eye brands — with approved products, reliable supply and partner support.
