Twelve carefully tuned shades, from deep Chocolate to clear Sky Blue, designed to look like the eyes you could have been born with, only more so.
12 shades · Tap to exploreTwelve shades, one standard: from warm, deep browns to soft greys and a clear aqua blue. Select a shade to see it worn.
A white carton with gold bands top and bottom and the halftone crescent wrapping the front. Every detail is finished; nothing is loud.
We support every partner with the materials and knowledge to present Élite beautifully — online, in store and on social.
Print-ready shade guides and shade charts for your team and your customers.
Studio portraits and eye close-ups for every shade, ready for e-commerce and advertising.
Logo, colour, typography and tone of voice — so Élite looks right everywhere.
Shade-badge posts and story layouts for every Élite shade launch.
Point-of-sale and display materials designed in the Élite identity.
Shade guidance and lens-care information to help your team advise customers with confidence.
Every Élite lens is made in Korea from soft Polymacon with 38% water content and comes sterile in saline, two lenses to a box. Ask your eye-care professional for fitting advice.
Manufacturing & QualityDo not use if the seal is broken or after the expiry date. Availability varies by shade and market; see each product page for details.
The name borrows the French élite: the chosen few, the finest of a kind. The accent over the É is the brand's signature, a single gold stroke that signals refinement before a word is read.
Élite is a premium colour contact lens collection made for women who treat beauty as a form of self-expression. Everything Élite does follows from that idea: considered, polished and quietly confident.
Elevate with Élite.The Élite Promise
Our mission is to give every woman a beautiful, comfortable way to change her eye colour, with the quality and finish of a luxury beauty product.
Every detail is finished. Nothing is loud for the sake of attention.
Shades enhance the face rather than disguise it. The goal is believable.
Élite is for women who choose how they want to be seen.
Comfort and eye health come first. Lenses are sterile, sealed and clearly labelled.
Download the full Élite shade guide and shade chart to browse every shade, share with your clients, or print for your store.
Élite is part of the Diamond Eye group of brands. Distributors and retailers can partner with us for supply, marketing materials and full brand support.
