We support every Luminous partner with the materials and knowledge to present the brand beautifully — online, in store and on social. Explore what’s included in the kit below.
Print-ready shade guides and shade charts for your team and your customers — every Luminous shade shown on the eye and on our model.
All 20 Luminous shades, each shown on the eye and worn by our model.
The full shade chart on a single page — ready to share or print for your counter.
Model and packaging imagery for every shade, ready for e-commerce and advertising. High-resolution files are available to partners on request.
The Luminous logo, colours, typography and tone of voice — so the brand looks right everywhere it appears, from your shelves to your social feed.
Point-of-sale and display materials designed in the Luminous identity, to make the brand stand out on your counter and shelves.
Full display set
Counter standee
Table tent – Lilac
Table tent – Teal
Table tent – Shade chart
Postcard & shade card
Shopping bag – Blue
Shopping bag – White
Bag & postcardShade guidance and lens-care information to help your team advise customers with confidence.
Warm tones (honey browns) suit customers who want a natural enhancement; light tones (grays and greens) suit those looking for a more noticeable change. Use the shade chart at the counter to compare.
Encourage an eye exam before first use, follow the replacement schedule, never share lenses, clean and store them as instructed, and remove them if there is redness, pain or blurred vision.
Become a Diamond Eye partner and get the full Luminous partner kit with supply, pricing and launch support.
Social Media Templates
Branded post and story layouts for every Luminous shade launch — designed to keep your feed consistent and on-brand.
- Feed posts for each of the 20 shades
- Story templates for launches and offers
- Shade badges and captions
- Before & after layouts
Templates coming soon