Performance Marketing Specialist

Responsibilities:

• Develop and execute digital marketing strategies, create digital campaigns to drive traffic, engagement, and lead generation across various digital and social channels using different social media models, including PPC, CPC, CPM, CPA, CPI, and CPL.
• Identify growth opportunities, test hypotheses to enhance e-commerce performance, traffic, and ROAS.
• Oversee and manage user acquisition campaigns, including branding, content marketing, and retargeting, with a focus on KPIs to engage and acquire potential customers.
• Implement user segmentation to enhance targeting and relevance of product solutions during outreach and ultimately increase conversion rates and revenues.
• Monitor performance, campaign charts, ROI, KPI, and marketing strategies and develop weekly and monthly campaign reports based on surrounding circumstances.
• Develop a digital presence strategy to meet the organization’s goals and maximize ROI through planning, development, and execution of marketing strategies.
• Contribute to identifying opportunities for continuous improvement of systems, processes, and practices, considering international best practices, business processes, cost reduction, and productivity improvement.
• Perform other related duties or assignments as directed.

Qualifications & Work Experience:

• Bachelor’s degree in marketing, communications, public relations, business, or a relevant discipline with a minimum of 2 years of relevant experience.
• Experience in PPC and paid social bid management tools, such as Facebook Manager, AdWords, ROI Hunter, and Smartly.
• Strong analytical skills, including knowledge of tracking tools like Google Analytics and understanding digital marketing and branding KPIs.
• Strong web analytics experience, including Google Analytics and SiteCatalyst.
• Experience in retargeting platforms like Criteo, RTB, SHAREit, Connect Ads, and AdRoll.
• Experience in app platforms and app installs, such as Apple search ads.
• Comfortable using analytics tools like Tableau and Power BI.
• Excellent project management skills, with the ability to prioritize and manage multiple tasks.
• Outstanding communication skills across various platforms, including written, verbal, and multimedia.
• Strong understanding of current online marketing concepts, trends, strategies, and best practices.

Behavioural Competencies:

• Initiative and creative thinking.
• Accuracy and attention to detail.
• Problem-solving skills.
• Ability to multitask and work under pressure.
• Excellent communication and interpersonal skills.
• Critical thinking skills.